Five Quick Ways to Optimize Your Web Page
Making more sales is the central reasons companies choose to optimize their web pages. The Search Engine Optimization or SEO process enables a business web page to appear as a search result when a user executes a search for product information on one of the common search engines such as Google or Yahoo! Savvy sales organizations have learned that getting company information into the hands of potential customers at the point in the buying process where the customer is researching a purchase gives the organization a strong chance to earn a new customer.
Going about optimizing the page can be a complex undertaking. Hiring a local SEO coordinator or consultant can be a good start. However, even if a consultant is engaged, it is useful to the enterprise manager to understand the main processes that will get the company page into the top search engine results.
This proven, five step framework has been used by SEO Consultants in Denver with great success. Here is a quick summary.
On-Page Modifications – Keywords or phrases must be identified that describe the business and would also be used by consumers searching for information. Identifying keywords can be a challenge though. The business must start with two or three words or short phrases that describe what the business does, describes the value proposition and also describes the page content.
After the keywords and phrases are identified, they should be installed on the site in the title, the headlines and used throughout the on page content or text. Using the keywords throughout the text should not be ‘overdone’ though, as search engines can view this as something called “keyword stuffing.” The search engines frown on such behavior, so only use the keywords in the text as you would use them in normal conversation.
As finding these terms can be a challenge, the web owner should invest some time in learning keyword techniques. Several free keyword tools are available to help, including Google’s Adwords tool. In the end though, effective terms and keyword phrases are discovered by understanding elements of the customer’s behavior and language use.
Off Page Optimization – Elements included in the Off-Page effort include setting links and submitting your site to local directories. Off Page Optimization primarily centers on link-building or getting other sites to set links back to the business page. The more links pointing back, the better. Essentially, ‘Off Page Optimization’ involves letting your niche community know you are there. There are four sub-tasks to Off Page Optimization
Blogging – setting links on other blogs Article Marketing – embedding links in articles published elsewhere on the internet Site Submission Direct Outreach
Blogging – is simply reaching out to other sites, commenting and leaving your URL with your comment. The search engines will see that you left a comment and will follow the link back to your site. These back links are extremely important in building confidence with the search engines that the site provides content described by the keywords. And remember to use a keyword phrase if possible as the name of the link that you attach to the URL
Articles – embedding links pointing to your site within an article and then releasing it for publication elsewhere can also build a network of links. Many enterprise operators wrestle with this since article writing can consume a great deal of time. Still, articles don’t need to be much longer than 500 words or so and can consist of only a few paragraphs.
Site Submission – Most search engines including Google, allow the website owner to submit the website to its search engine directly. This generally causes the search engine to send out a ‘robot’ or crawler to review the business page and to validate its content. For newer and start-up business sites, this can provide a head-start and get your site into prospective customer’s view sooner.
Direct Outreach – This is perhaps a fancy term for simply asking others to set a link to the company’s website on their page. Contributing content exclusively to these sites is a good reason for other sites to agree to this. As most website operators struggle to post new and relevant content, gaining a contributor for the price of setting a link is usually a good trade. This is similar to article distribution, but requires directly contacting other webmasters and proposing the deal. It also may require some agreement that you won’t distribute the exact same content elsewhere on the internet.
Search Engine Optimization involves a host of other activities and processes as well, but these five are where the greatest results are achieved.
SEO Consultants Denver help organizations of all types compete for new sales over the internet. With a track record of placing sites in Google’s top ten results, the company uses proven methods and cutting edge techniques to win internet traffic to business websites. Don’t reprint this exact article. Instead, reprint a free unique content version of this same article.
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