MSN Web Ranking Tricks
Websites can be easily found on Yahoo, Google, MSN etc., what’s difficult is knowing how to begin so that your website could be one that is looked up through these search engines as well. Following a few tips can help. If you have an existing website/domain do not invest in a new one while redesigning it or try to redirect the old domain to the new one. Search engines lay great emphasis on how long the domain has been around for. If you are forced to change your domain be prepared to loose a bit of traffic for maybe weeks, months or more.
When looking at optimization of your site, the base should be your target audience and not the search engine. Anyone who types in keywords in the search engine search box is your target audience. If you are unsure of your target audience, then look for demographic info online, visit forums, sites and communities where they hang out. Listen to their conversations and use this information for your copywritting and research of keywords.
Tools that help in research like Wordtracker or Google’s Keyword Tool could be used to find optimal phrases. General keywords like ‘hotel’ or ‘vacation’ do not indicate what your site is about. Refrain from it. The navigation and architecture of your site must have different categories of keyword research. For eg., if you sold toys, your target audience should be able to look up your products by specific age (toys for a 2 year old), by various types of toys (preschool, soft toys), material (wooden toys / battery operated toys)etc. Categorization is the key to your keywords.
The search engine cannot search for your site or fill up forms for you or read the menus and javascripts on the site. Along with all of this, include HTML links on the main navigation of all the pages. These links must link to the sites of top level pages from where they should further to individual products and services pages. If you have a click-able portion do not let it read ‘click-me.’ This only adds to the frustration of site visitors who must click to find out what is on the other side. Instead use this space to describe what they will find with graphic links and text.
Alt attributes and anchor texts must describe everything about the page by using main phrase keywords. Fill the copy with keyword rich phrases but also make sure that the site visitor is able to connect emotionally. Title tags are another thing that search engines place a lot of weight on. The Title tag must include keyword phrases from the copy. In the search engine, this information will be seen in your site’s click-able link. This should combine keyword phrases that are used for search and an accurate reflection of the contents on the page.
Successful optimization campaigns on search engines are dependent on linking of other sites to yours. High quality, useful information must be provided by you. No site will want to associate with you if you don’t do this. When you trade links make sure not to link your site with lousy ones. Concentrate on increasing traffic, conversion and sales on your site instead of rankings. You can add new content, if you think this will improve your site’s usefulness. Do not add irrelevant information for fluff.
Ever notice that free classified ads can be a great tool for helping with website SEO and selling products and services online. Classifieds and ads are the future of listing products online.
