Get More Traffic on Your site with Twitter
By Jennifer Nelson
The internet is filled with many different social media sites, and you’ll find new sites popping up all the time. Twitter isn’t any different from these. It’s a social media community that is based on the simple concept of “What are you doing?” or about updating the world regarding your life on a regular basis. Post your immediate thoughts, announce your presence at a local event, tell the world what you think of current happening.
It is simple to use Twitter, and with little effort at all you can increase the amount of people who view your website through the use of tweets, or short messages on Twitter. You can make the entire promotion of your content and generation of traffic simple by taking advantage of the available option of using your Blackberry or cell phone in conjunction with Twitter. Whether you have a blog or own your site, just about everyone is vying for traffic to their web property. You will find that your company or blog has more and more followers that are eager to see your updates on Twitter. You simply get a free Twitter account and begin to ‘tweet’ (the name given to the 140 character updates). You aren’t limited to how you can use this powerful service for marketing purposes. For instance, you can use it to easily and effectively market your own service or product or someone else’s, tell everyone about a a special event your company is having, or anything else.
To get started, you must sign up for a free Twitter account, which is quick and easy. Having your own website is not a requirement to sign up. Just select a username and you’re set to go. After you have your account is activated you’ll be able to invite other people, prospects or potential customers, to start following you. Basically, you’re just drawing attention to the site that you are directing them to. You need to leave out any information about your products or services when you are inviting people to follow you. A good way is to scour your email address book through Twitter and find your existing contacts/customers so that you can send an email to everyone explaining why and how they should start following you on Twitter. You may be surprised to find that many of your contacts are already members of the Twitter community and don’t need to sign up to become your follower. Slowly the number of followers to your account will grow. It is vital that you view your followers as priceless and take good care of them. How do you do this? By giving special offers on a regular basis along with good, useful information. For example, you can set up “Only For You On Twitter” kinds of advertising, and offer special deals to your customers. You can limit these discount coupons to only those people who are following you. This way you will start to have people referring others to follow you and get their friends and family into your list just to take advantage of your offer.
Utilizing your Twitter resources wisely is important if you want to generate a large amount of traffic. If you send out regular tweets across the net you will make an impact on your market but it will only be worth the time invested if you get a comparable return for your energy. Mechanizing your work will help you to be more efficient. An example of this is seen on socialoomph.com, which allows you to send a group of micro messages all at once, but they will actually be dispersed individually at different times. This could save you up to an hour a day that would have been spent manually using Twitter. From there you can take things even further. Allowing users to Post links is a wonderful feature offered by Twitter and is a great way to let people know about your website. It is important not to flood the market with your information so people will read what is there. You can also post your website link on your profile, providing additional opportunities to generate traffic. Getting traffic from Twitter is highly possible only if you keep in mind that it requires quite a bit of understand what or who your target market is. Gain your followers trust by regularly providing accurate information and you will have good luck increasing the traffic to your site or your promotional deals.
Building a relationship with your Twitter followers is important, without it you won’t be able to gain the trust needed. Once the relationship is solid, they will begin to view you as a fellow enthusiast and authority in your field. Once you reach this point you can start to blend promotional links with other useful content, but do so sparingly. It’s also helpful to do some targeted Twitter searches, so that you can get a good understanding of the various questions people have about your niche market. Once you have gathered a quantity of inquiries that are associated with your niche you can begin drafting and sending out solid quality answers to those questions. You can do this by starting a blog that contains good-quality information, as well as an article, video or audio that presents both questions and solutions to problems. People need to be able to see the value of the response you’ve given. In addition to the valuable information you’re provided you will include a link for your product or affiliate site at the end.
You will have to spend some time and effort at first to really generate a significant amount of traffic from Twitter. But if you take time out to make sure your tweets are interesting and worthy enough for your followers, then you will slow establish yourself as an expert in your field, which makes people want to read your tweets and follow you regularly. And once you have been established as a trustworthy source your followers will be more likely to click on your links. Just make sure you’re giving them a constant stream of quality information before you delve into your promotions. Just the way you need to give respect to your email subscribers, you need to give respect to your Twitter followers. This will make them believe in you and your content and they will recommend their friends to follow you. Loyal customers are the heartbeat of every business, and using Twitter can help you to build that loyal following. Any internet marketer will tell you that building a customer base takes time. Once you understand the connection between Twitter and increased site traffic it will be a pleasure to interact with your growing number of friends who will become your newest customers.
After you’ve developed a reputable Twitter account, it’s easy to promote stuff with it. Just the other day, I tweeted about how I was using Affportal, and several people clicked my link and bought the product. So definitely start building your Twitter rep right away.
Related Blogs
- Stop Turning Away Your Twitter Followers – Use Some Twitter Sense | Wegatta Know! / Twitter
- Twitter – Power Marketing in 140 Characters Or Less | Wegatta Know! / Twitter
- Tweets, Google Maps Help Solve Mystery of Portland Explosion « ResourceShelf
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