How Do I Make My Visitors Buy?

Do you find that no matter how hard you try, even with targeted traffic; visitors simply do not buy? Are you having trouble converting visitors in to customers? Are your visitors not converting to customers? Are you seeking more online sales from your website?

You may have a fantastic product, or provide a great service, but if your value proposition isn’t on target with what it is the target audience is specifically seeking; then chances are you will not persuade them in to a sale.

One of the most important principles of persuasive marketing is getting out of your own frame of reference and positioning yourself as the customer. There are all kinds of techniques which people teach to do this, but if you are able to really capture the mindset instead the end result will be more natural. Go to your website and ask yourself: Why would I want to stay at this site? What is in it for me? Really be honest with yourself and you may be surprised at what you find.

The emotive principal is one of the most important of all. Understand why your customers are making their purchase decisions & sell to their emotive needs; not the features. Think about when you see a coca cola ad? It is all about freedom, great times, fun in the sun etc – the ad doesn’t outline how sickly sugary the syrup is or what the features of each ingredient entails. Sell to the end users emotions.

Ask yourself: What is going to raise interest about my specific product or service? The curiosity principle is what first builds interest. You must obtain a visitors attention, before they will make a purchase. So be sure to be selective about the information you disclose, Don’t give away all the answers, to entice them to ask you questions.

If you give away the house up front, you will have nowhere to live! Use the breadcrumb principle to provide small amounts of information, at the right time. Ask the right questions, or propose the right statements to entice the end user to engage with your company.

Generating the sale is a combination of all of the listed tactics in this article, you must combine the strategies of building curiosity & interest with delivery of the ‘right’ amounts of information to fuel the emotive purchase decision.

Once you use these principles in conjunction you can bet that you will have a marketing strategy which gets you results. It is simply a matter of finding the right formula that works for your specific niche.

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